Tokr is a program (available on iTunes or Google Play) that intends to simplify the shopping experience for your cannabis consumer, while providing invaluable data and information to retailers. It officially launched in September 2017, using a hopping launch celebration just off the Venice Boardwalk to spread the word into the startup's community — as the company is, after all, based in Silicon Beach.

Together with the authorized adult-use cannabis market soon to be active in 2018, quite a few forward-thinking entrepreneurs, such as the guys behind Tokr, are trying to “modernize” the weed market.

How Tokr works

For the customer, Tokr informs them regarding products, prices and where they are sometimes found. It permits them to discover deals at local dispensaries, and Tokr uses the person's preference history to customize the program so they can find products and breeds they'll be likely to enjoy the most.

The organization's goal is to function as a cannabis business cross between Yelp (revealing the location of dispensaries), Groupon (offering customer prices) and Netflix (personalized recommendations based on background and tastes).

Tokr also intends to function dispensaries. The program provides them with technology solutions to drive traffic, increase their earnings and advertise their inventory, while also building stronger connections between retailers and customers. Dispensary owners can use the app to acquire analytics about when customers need products and which types of merchandise come up most in customer searches.

Moreover, while the startup is based in Venice, customers can search deals and goods anywhere in town. And the program's technology soon could become accessible markets outside California, for example Oregon.

Tokr’s impact on the industry

As much as it is a service, the program is an analytic tool which industry players may utilize to better comprehend the cannabis space. “We are giving a free alternative for clients and dispensaries. With the data we are collecting, we're ready to break down who's claiming deals or seeing menu products, and carrying all that info to determine industry trends,” Campbell says.

At the launch party in September, teeming with DJs, food truck bites, plenty of Instagram photo ops plus a free surfboard giveaway (made by a local shaper), the new face of the cannabis industry was fairly clear. Tech-savvy millennials lined up down the side street to get free merch, as part of Tokr’s release party.

Tokr Summary

Interested users can download the app and explore what Tokr has to offer them. As it is a free application available for download on Apple iOS and Android devices, customers could get up and running with Tokr within minutes.

A complete description of the brand’s features and benefits can be explored on the company’s website, as well as through their listings on the Apple and Android Play stores.

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