Tom Brady and Gisele Bündchen Become FTX Ambassadors and Take an Equity Stake in the Crypto Exchange
Cryptocurrency exchange FTX and celebrity couple Tom Brady, a popular football player, and Gisele Bündchen, a renowned supermodel, have announced a long-term partnership.
Both Brady and Bündchen will serve as ambassadors for FTX and have taken an equity stake in the firm but did not disclose it. They did say the duo will receive an unspecified amount and type of crypto assets. Bündchen will also take on the role of FTX’s environmental and social initiatives adviser.
“When we think about what FTX represents, we want to be the best product that is out there.”
Bankman-Fried further said both Brady and Bündchen were “really into” this partnership.
“This isn’t the first time that they’ve been involved in crypto, not the first time they’ve thought about it or even used it, which I think makes it a much more natural and authentic partnership,” said Bankman-Fried. “They’re examples of audiences we’d really like FTX to be the product for.”
Brady has been advocating cryptocurrencies for some time now and last month he added laser eyes to his Twitter profile picture in support of Bitcoin. On Monday, the quarterback for the Tampa Bay Buccaneers asked for other ideas after the laser eyes “didn’t work,” in reference to the drop in Bitcoin’s price over the past month.
Alright the laser eyes didn’t work. Anyone have any ideas? https://t.co/43WyShRxr2
— Tom Brady (@TomBrady) June 28, 2021
During the CoinDesk Consensus 2021 forum, earlier this year, Brady said his coaches and teammates had been talking about cryptocurrencies and their prices on a daily basis.
“We’re very interested,” he said at the time, and that they are learning about these emerging markets. “So I’m a big believer in it, I don’t think it’s going anywhere,” said Brady, adding volatility will “absolutely” be there.
“This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet,” Brady said in a statement.
Brad and Bündchen have also committed to annual multi-million dollar contributions for the duration of the partnership with FTX, which was founded with the goal of donating to charity and has already earmarked $10 million so far.
This latest marketing splash from FTX came on the back of the exchange’s partnership with Major League Baseball earlier this month and before that acquiring the naming rights to Miami Heat’s National Basketball Association stadium to FTX Arena as well as buying 10-year naming rights to an eSports team for $210 million.
“A lot of what we’ve been looking at is what are the things that we can do that will really stand out and represent us well, fit our brand and really capture people’s attention,” said Bankman-Fried.
“We’re going to be doing what we can to try to get news about FTX out there and get more eyeballs on it.”