Top Clothing and Sea Food Brands to Track Products with Blockchain Technology
Blockchain’s adoption is fast rising among food, logistics and supply chain firms. These companies are looking to actively adopt and utilize the tech to track sea foods and clothing items.
The most recent adopters of this tech in the seafood space is Bumble Bee Foods. This seafood company intends to track their seafood using blockchain technology.
Clothing companies Avery Dennison and EVRYTHNG too are partnering with 1017 ALYX 9SM to use blockchain technology in authenticating clothing items they buy from them or other sources. Therefore with the technology, they’ll be able to determine if their purchase is original or fake. This is a timely solution considering the abundance of impressive knockoffs in the market.
Focus on Brand Authenticity
More customers are demanding higher standards for their purchases. They’re very particular about the quality of whatever products they’re paying for.
Because brands understand this growing demand, many of them are fast looking for ways to help increase their trust factor with their buyers.
As a result, some of them are adopting blockchain technology for tracking, delivery and authentication purposes. With the technology, the companies can track the products journey from the inception, till the point of delivery.
Major retailers and outlets like Walmart and Starbucks are in the process of trying out the technology. In fact, Starbucks recently announced the adoption of Azure blockchain for coffee bean racking purposes.
Called the bean-to-cup initiative, the goal is to ensure that all customers get only the best possible coffee beans in their “cups of joy”.
Apart from Starbucks, Bumble Bee has come up with initiatives like “ocean-to-table” for seafood and “track-to-the-rack” for Avery Dennison and EVRYTHNG. This way, the company can ascertain the efficiency of its supply chain.
Let’s explore these individually:
How Bumble Bee is Tracking Sea Food
Bumble Bee Foods, a seafood firm that’s over a 100 years just recently deployed the use of blockchain technology to track fish from when it’s caught, right to the point of purchase by consumers.
The initiative which will commence in 2019, will see fish packets with embedded QR codes that buyers can scan to get all information about the fish packet’s trajectory. Because blockchain is immutable, it would be impossible for the details to be altered. So, when you scan and get the information, you know you’re getting authentic information.
This is possible, thanks to blockchain’s ability to encrypt data and cryptographically secure the information. As a result, any form of alterations wouldn’t work effectively.
Also, customers who buy their products will be sure that their sea food haven’t been tampered with in any way. And to make sure this works, the company also intends to use blockchain to track all employees and ensure they’re adequately compensated.
How Clothing Companies are Tracking Products with Blockchain
To keep their operations transparent, and guarantee the authenticity of their products, Avery Dennison and EVRYTHNG secured a partnership with 1017 ALYX 9SM to introduce product tracking using blockchain technology.
Specifically, they intend to utilize a DLT solution that runs on the IOTA platform to ensure this.
The initiative called “track-to-the-rack”, would guarantee the authenticity and source of all ALYX clothing. In fact, they’ll be able to see the entire process, from start to finish on the blockchain.
With this information therefore, they’d be able to ascertain that what they’re buying is an original and not a fake. This way, the clothing company’s authenticity is assured everywhere in the world.