Toyota Used Lucidity’s Blockchain to Boost Advertising Campaign Performance by 21%

Lucidity’s Blockchain Partnership With Toyota Boosts Campaign Performance Blockchain advertising analytics company, Lucidity, has piloted its partnership with Toyota and agency Saatchi & Saatchi to cut digital ad campaign wasteful spend. So far, the partnership has improved campaign performance by 21% by introducing transparency. With $15 billion market size for automotive digital advertising in the … Continue reading Toyota Used Lucidity’s Blockchain to Boost Advertising Campaign Performance by 21%