Tradedoubler Internet Marketing Firm In Sweden Launches A New Ad Network Based On Blockchain
Digital Marketing Firm In Sweden Launches A New Ad Network Based On Blockchain Technology
The marketing company from Sweden, Tradedoubler, launched a blockchain-based platform that aims at connecting publishers and advertiser. The information was announced by the company in a press release a few days ago.
The new platform will enable automated and transparent direct relationships between advertisers and publishers using blockchain technology. At the same time, they will be releasing a publisher API on March 20, 2019.
According to the company, they are developing an open platform with global APIs that will allow its partners to grow their business. This is the first affiliate network that offers a platform that open, transparent and also automated. It will be encouraging collaboration and improving innovation in the marketing industry.
The press release says that they will be using distributed ledger technology (DLT) to store business data between partners. This will be eliminating fraud and allow for the development of new functionalities related to payments.
“The new publisher interface that we launch on the same day is our first own application using this API. It will provide enhanced workflows leading to an improved user experience combined with a modern look and feel,” the press release explains.
Moreover, the Publisher API that they are launching on 20 March will enable partners to develop using their platform. There will be new product feeds, deep link generators and more, letting users work in a more efficient way.
The company explains that it will continue delivering new functionalities to the publishing platform. As per the press release, the availability of the new interfaces and the matching APIs is scheduled for the second half of 2019.