TRON Foundation Releases Reference Standard For TRON Merchandises
A couple of months back, TRON released various kinds of merchandise: apparel, notebooks, USB drives, toys, etc., and they all have a unique TRON touch.
In the tech industry, Xiaomi is thought to be the best at merchandising. At first, they only made cell phones, just like every other cell-phone manufacturer; today, Xiaomi offers almost everything, from TVs and stereos to pots and pans and apparel. It's fair to say that they are already a branded store.
Xiaomi's marketing model explains it all. They are known for doing an excellent job in running their community. It's fair to say that the success of Xiaomi is the success of community economy. Culture plays a crucial part in a community; only the same value and the same goal can integrate a community, and merchandise carries this kind of community culture.
Similar to Xiaomi TRON's marketing model is community-focused. Millions of TRON fans have already formed communities. If one looks at the sales volume of TRON's WeChat store, TRON already has thousands of “smart mobile billboards” — if one counts the gifts TRON sends offline, the number could reach 10 thousand — and the number is still growing with more varieties of TRON's merchandise.
At first, TRON was just like any other blockchain project, making T-shirts with a massive TRON logo emblazoned across the front. TRON was probably aware of the issue. They re-designed the shirt twice: the gigantic letters were replaced by simple logos at the corner of the shirt and the cuff; the quality is better; the shirt has a slim-fit design instead of a loose one. It doesn't even look like a company shirt anymore.
A bigger hurdle was in front of TRON foundation eventually. A lot of fake TRON merchandises were being sold online. To combat this and to give a better perspective on their products, the company recently issued standards for their customer’s reference.
TRONICS can make the products according the customer’s’ requirement. More TRON related products are expected to be out soon.