UFC and ChiliZ (CHZ) Partner to Offer MMA Fans Tickets & Experiences Using Socios App
The Ultimate Fighting Championship (UFC) and the Ethereum (ETH) based eSports platform – Chiliz – has closed a partnership to allow UFC fans to use CHZ tokens for various experiences.
The announcement was made on May 7th by ChiliZ. It also said UFC fans will have access to the ChiliZ blockchain-based app Socios. With the CHZ token from ChiliZ, UFC fans will be able to exchange these tokens on Socios for different rewards, like UFC tickets and experiences.
The new partnership is going to give more than 318 million UFC fans access to the offers, which also include pre-sales of tickets. More details on the offerings will be announced in the following weeks.
UFC Fans Will Get to Have a Voice
Alex Dreyfus, the CEO of Chiliz, said in a statement that the partnership is more about giving UFC fans a voice than about buying tickets. Here are his exact words on this:
“The idea is that (before the pandemic) 99.9% of sports fans, like YOU, are not in the stadium and yet you are a fan of few teams.
So we offer teams the ability to engage and monetise their global fan base by creating Fan Tokens and attaching rights, experiences, gamification around these Fan Tokens.”
He added that more than 200,000 people have already downloaded the Socios app and that he hopes their numbers to rise this year. Twitter Socios followers were very enthusiastic too. Dreyfus further announced CHZ token holders will be given exclusivity to the UFC Fight Island.
Tokenizing the Sporting World
As a sports tokenization platform, Chiliz has already secured deals with soccer clubs such as Juventus, FC Barcelona, AS Roma, Paris Saint-Germain, CA Independiente, and Atlético de Madrid. Besides, it collaborates with esports behemoth OG for the production of Fan Tokens.
Another of its partnerships is with the Lagarde Sports and Entertainment for the Major League Baseball and the National Football League. Earlier in 2020, Chiliz collaborated with Cristiano Ronaldo and Lionel Messi.