What Is Ultra?
Ultra is a new blockchain and gaming platform that was created because there is a gap on earning money with games: most of the money goes to the middlemen (app stores, publishers, etc), so why not cut them? This is exactly what this company intends to do. The idea is to create a fair ecosystem for games distribution on the web.
The company plans to use cutting-edge technology to put the power back in the hands of the developers and players. By breaking the market monopoly of these platforms, Ultra will offer new solutions and improve the market. By using the blockchain, Ultra will offer customization choices and new opportunities for developers.
If you are a player, you will have access to game services like item trading directly from the Ultra platform, be able to earn money by participating in studies, watching ads and even curating cool games so people will follow you and know what to play.
Ultra will also offer you the chance to resell your games and to get exclusive AAA games that will only be available on the platform. You can be a part of the community and play games only minutes after you have bought them by using the downloading software of the company.
Developers will have the chance to grow their communities by using built-in community management tools and create clubs and forums on the platform, as well as newsletters and chats. You can also earn money because the platform gives about twice the money that other platforms would.
You can be paid basically instantly which will allow you to use this money faster to build better games. You can even receive support from the community by incentivizing them via tokens to be beta testers and to look for bugs.
Ultra will have a universal SDK which will enable you to port games from platforms like Xbox, Playstation and Steam without issues and even earn money with advertising on the games. By using Ultra, your games will have a better discoverability instead of being buried on Steam and you will have full access to innovative and powerful tools for marketing.
Even influencers can find their place on the platform via the referral system that enables anyone to get revenue from the platform from purchased content.
How Ultra Blockchain Game Publishing Works
Ultra will use blockchain as a way to basically store the games and give them access to the players and as a way to make the transactions better. The company’s platform is already compatible with hundreds of games. Some companies that use the same distribution technology as Ultra are Zenimax Online, 343 Industries, Bandai Namco, Smilegate and Adobe.
The platform will release its 1.0 version of the blockchain in the third quarter of the year and the closed Beta will be released at the same time. The platform will be powered by tokens, so there is a token generation event planned for this time, but we still do not have a lot of information about how this will actually work.
The Ultra Go app will be released in 2019, as well as third party services and exclusive games.
The Ultra Team And Partners
The members of this company come from companies like Unity, Activision, AMD, Ubisoft, Dell, Microsoft, Google, Kingsoft, Sega, Xbox, TimeWarner, W3C, Uber, HTC, Crytek, Techstars, Bandai Namco, Magic Leap, Apple, Atari, LucasArts, Logitech and others.
The main members are David Hanson (co-CEO), Nicolas Gilot (co-CEO), Mike Dunn (CTO), John Goodale (CPO), Julien Marron (CFO), Chris Saad (acting head of product) and others.
Will Ultra be a game-changer? It is certainly still too early to tell, but we are sure that this company definitely has the potential to become a major player in the future of the games industry. Because of this, if you like games, it would not be a good idea to keep an eye on the Ultra platform.