Userfeeds is a content ranking system for blockchain communities. Find out how the platform works today in our Userfeeds review.
What Is Userfeeds?
Userfeeds, found online at Userfeeds.io, is an Ethereum-based platform inspired by Liquid Democracy and Google Pagerank. The goal of the platform is to offer a content ranking system for blockchain communities.
One of the main goals of Userfeeds is to target “fake news” by giving publishers an economic incentive to rank content more accurately. It rewards good content, and disincentivizes the publication of “bad content” – like spam, fake news, or irrelevant information.
Userfeeds is a startup company based in Warsaw, Poland. In May 2017, the company announced it had raised $800,000 in seed funding. Userfeeds is led by Maciej Olpinski, who previously worked in Google and YouTube’s advertising departments.
How Does Userfeeds Work?
Userfeeds aims to provide a better content ranking system for today’s online publishers. Today’s system revolves around links, likes, and upvotes. This system, according to the developers behind Userfeeds, is “broken” because they can be manipulated by third parties.
It’s no secret that some companies have developed a way to consistently reach the front page of Reddit, for example, or that Facebook’s algorithm has been caught promoting fake news.
Ultimately, Userfeeds wants to apply the principles and methods of the Ethereum and bitcoin blockchain to content ranking.
What does that mean? It means Userfeeds is using blockchain technology to create transparent, publicly auditable content networks and ranking algorithms that use digital tokens as ranking signals.
In layman’s terms, that means Userfeeds is creating an auditable trail to content using the blockchain.
The first product offered by the company is called the Userfeeds Engine. The Engine allows users, developers, and publishers to run custom rankings to produce search results, information feeds, top 10 lists, recommendations, and sponsored links.
The Engine can also lead to new business models for publishers and developers beyond just relying on advertising or subscriptions. It can also improve the “organic” discovery of content for audiences. Instead of relying on likes, upvotes, and links, good content rises to the top through a more organic, less-manipulatable manner.
Another benefit is that it disincentivizes trolling and spam. As mentioned above, the system rewards good content and disincentivizes bad content.
What Can You Create With Userfeeds?
Using the Userfeeds ranking and reputation platform, you can create a wide variety of platforms and tools. Some of the recommendations from the Userfeeds.io website include:
The Userfeeds model allows for the rapid creation of reputation currency schemes, which means you can reward users for actions taken within your application, paying users with your own currency.
Decentralized Voting Systems:
Governance is still an unsolved problem in the cryptocurrency world. Userfeeds lets you design voting systems to quickly gather feedback on important topics.
Decentralized Reddit, Twitter, Or Facebook:
Existing social networks like Reddit, Twitter, or Facebook could benefit from a decentralized system. The token-based community could curate Twitter, Reddit, and Facebook-like content to allow the most relevant topic to come to the surface.
Blockchain-Based Advertising Networks:
Userfeeds lets you experiment “with the blockchain-based equivalent of Google AdSense”, letting you “literally look behind the banner and see the identity, reputation and history of the advertiser”. Instead of trusting random Google AdWords advertisements, you can enjoy a more transparent, immutable type of online advertising platform.
Userfeeds is based in Warsaw, Poland. The company is led by Maciej Olpinski, co-founder and CO, who has previously worked for Google and YouTube in their advertising department.
Other key members of the team include Greg Kapkowski, co-founder and CTO, a senior software engineer with experience and patents in metadata aggregation algorithms.
In May 2017, the company announced that it had raised $800,000 in seed funding from BlueYard Capital, Coinbase co-founder Fred Ehrsamh, and Dataventures’ Piotr Smolen.
Userfeeds aims to change the way we access content on the internet. Using a community-based platform, users are incentivized to allow the most relevant content to rise to the top. Userfeeds could be used to create a more transparent advertising network, or to offer a decentralized version of Reddit, Twitter, and Facebook.
You can learn more about Userfeeds today by visiting Userfeeds.io.