Bitcoin (BTC) has been gaining popularity around the world ever since it was conceived over ten years ago. While this growth initially only included tech enthusiasts, things changed in 2017, when the entire world became aware of the crypto trend, and its potential to disrupt the financial industry as we know it.
However, while everyone suddenly learned of cryptos, not every area in the world became equally thrilled about them. With that in mind, we decided to see how popular Bitcoin actually is in different countries, and the easiest way to do so is to check the Google searches.
Google is the number one search engine around the world, and it is used in pretty much every country. While it keeps a lot of data (many would argue that it keeps too much), not all of it is publically accessible. However, some of it is, and that includes trends and topics that people tend to look up during their online sessions.
This is a useful feature that many businesses are using these days, as looking up the right keywords during a certain period can reveal a lot regarding people's interests. Another useful thing is that they are organized by region for a specific time frame. Each area gets its own value for each keyword, and the value of 100 means that the keyword is searched the most in that area when compared to other areas in the same group. If the value is 50, it indicates that the term is half as popular as in the area where the value is 100. Finally, if the value is 0, that means that there is not enough data in the areas with this value when it comes to the specific term that is being searched.
With that in mind, let's see how is the world reacting to Bitcoin, and which areas are searching for information about the number one cryptocurrency the most.
Bitcoin In Countries Around The World
Bitcoin is a rather popular term, and Google trends show that the term has been heavily searched for in around 64 countries around the world. For the sake of simplicity, we will only focus on the top 10 countries which have the highest value, meaning that the term was searched the most there.
The number one country that searches for Bitcoin is Nigeria, with the search value of 100. Following is South Africa, with a value of 96. Then, there is Ghana (90), the Netherlands (67), Austria (65), St. Helena (62), Slovenia (61), Singapore (60), Australia (56), and Switzerland (56). Do keep in mind that these are only the search results at the time of writing and that they may and likely will change in the future.
However, these are only the search results for the word “Bitcoin.” Things get a bit different if a more complex term is searched, such as “Bitcoin Price,” “Buy Bitcoin,” or “Sell Bitcoin.”
The term “Bitcoin price” was has seen a lot of searches in South Africa, which holds a value of 100 in this example. It is followed by Australia (80), Singapore (77), Canada (73), the US (71), Ireland (61), the UAE (60), Estonia (57), New Zealand (53), and Malaysia (52).
Obviously, the list of countries for “Bitcoin Price” is almost completely different from the one that searched only for “Bitcoin.” However, when it comes to “Buy Bitcoin,” there are similarities with the previous two lists. Nigeria is once again on top, with the value of 100, followed by Ghana, St. Helena, Cameroon, South Africa, Ireland, Albania, Cyprus, Australia, and the UK.
This term also has a lot of similarities with the previous one, with Nigeria once again being the number one country that searches for this term. It is followed by Ghana, Malta, St. Helena, the UAE, South Africa, China, Canada, Australia, and Singapore.
The more you use this tool, the easier it gets to notice patterns in Bitcoin's popularity in different countries. Nigeria is likely the country with the most interest in BTC, followed by countries such as Ghana, St. Helena, South Africa, Australia, Canada, and alike. The same can be done for other similar terms, including other coins, cryptocurrencies in general, and more.