Sunny Singh, who formerly worked as an executive with LMAX, has developed a new company called Van Hawke. This new brand provides a change for forex and crypto firms to work alongside sports teams, which will include prominent figures in the athletic industry as well.

The goal of Singh’s is to use sponsorship deals to make this connection, though the concept of combining FX firms with athletic teams isn’t new. In fact, AvaTrade agreed to its own deal with the Manchester City Football Club months ago. Robert Ophele, a French regulator and president of his own financial firm, had negative comments to make about a recent sponsorship of Atletico Madrid in Spain.

The way that Singh is innovative with his sponsorship is because there’s never been one of its kind that integrates the use of cryptocurrency. In fact, as it stands, Van Hawke is the only company globally that has the plans to work with FX and crypto currency in the sports market.

Regarding the new beginning of this specialized firm, Singh said, “We are delighted to dedicate the services of Van Hawke Sports to the FX and Cryptocurrency communities. Never before has an agency of this type focused their expertise specifically to assist firms operating in such markets as dynamic and unique as these.”

Singh has over 10 years of experience working within the FX industry, including six years as one of the senior marketing managers for LMAX. The venture into cryptocurrency may be a risk, but his experience should prepare the platform to flourish.

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