VeriCoin And Verium To Air Educational Crypto Commercials With Rob Lowe Across US Televisions


The crypto market has witnessed several ups and downs – more downs – this year. Some of the reasons why the market has failed to strive include the lack of institutional investors and fair regulations to name the least. According to VeriCoin and Verium, there’s more to it and it should start with educating the general public.

According to the claims made, a short educational piece on cryptocurrencies has been scheduled to be broadcasted between September 27 and 30th by the Fox Business Network. This infomercial will be targeting U.S audiences during prime-time hours, with an additional one-minute commercial that could potentially reach over 50 million US residents.

Some of the channels that will be supporting this effort includes CNN, Fox News, MSNBC, CNBC, Family Channel and CNN Headline News to name a few. Educating the general public on cryptocurrencies doesn’t simply stop with an infomercial and commercial, as plans to offer six-minute “mini-document presentations” have also been in place and will be done via “Success Files with Rob Lowe”.

This entire project is a combined effort of the Success Files Team and VeriCoin and Verium, where the former was the first to approach and discuss the idea on educating viewers on cryptocurrencies. The reason why VeriCoin and Verium was chosen for the execution of the broadcasting seems to have stemmed from the experience the firm has in releasing educational videos.

Based on the statements released by VeriCoin and Verium’s spokesperson, Kevin Alvarez,

“People have to fully understand the real benefits of crypto before the technology even becomes relevant in the discussion,”

Adding that The Success Files team’s aim in education smoothly paved such a partnership to begin with.

Emphasizing more on the need to inform consumers as opposed to simply introducing the crypto market in complete, Alvarez strongly states that such markets can only succeed if people are in control of it.

In particular, he said:

“It’s exciting to know that millions of Americans may be introduced to some of the core ideas and benefits of cryptocurrency for the first time […] People are the ones that need to be in control of it, [that is], more everyday people from all parts of the world need to be able to take part in the [crypto] process.”

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