Video Gaming Leader Ubisoft Joins New Blockchain Group To Incorporate DLT Into Gaming
Ubisoft Joins New Blockchain Group To Incorporate Blockchain Into Gaming
At a time when the blockchain space continues to welcome new entrants from all areas, gaming giant Ubisoft has become an inaugural member of the newly formed Blockchain Game Alliance consortium.
This was announced at the Blockchain Game Summit in Lyon, France, on Friday September 28. In attendance at the launch were a number of prominent blockchain and tech industry organisations and startups including Blockchain software firm ConsenSys, Fig, Enjin, Ultra, Alto, Gimli and EverdreamSoft among others.
“Universal Standard for Blockchain Gaming”
According to gaming news organisation MCV, the aim of the group is to develop common standards and practices for incorporating blockchain technology into video games.
Speaking to MCV, Utra CEO Nicolas Gilot said that the group focuses on boosting stakeholders by developing common blockchain standards.
In His words:
“The Blockchain Game Alliance is advocating for a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem, which will benefit stakeholders, by furthering innovation and ensuring economic viability.”
Gaming Gets Better With Blockchain
Over the past few months, Ubisoft has been in the news because of its sustained interest in implementing blockchain technology into gaming. For example in February, the company announced that it was working on how it may use blockchain technology as part of work at its Strategic Innovation Lab.
More recently, the company launched a Minecraft-inspired game titled Hashcraft, which enables players to create quests and challenges which are stored on a public blockchain,
In an interview with VentureBeat, Anne Puck, Ubisoft's blockchain initiative associate manager, said “everything around blockchain is worth investigating.” She further stated that the company hopes to reduce “toxicity” in gaming communities, and at the same time adhere to EU privacy laws.
Apart from Ubisoft, the gaming industry as a whole has consistently indicated its desire to explore how blockchain technology can make game experiences better. In May, a group of developers formerly of Electronic Arts (EA), Microsoft and Nintendo came together to create 8 Circuit Studios, a game development company that has been described as the “future of gaming”.
Using the Ethereum blockchain, founder James Mayo and his experienced development team are upping the in-game user reward stakes by rewarding gamers with airdropped tokens and non-fungible tokens that can potentially become valuable assets in themselves.