In an event which VODXS calls as “Watershed” moment in targeted, measurable digital out-of-home advertising, the new product enables sponsors and advertisers to lock-in inventory at significantly-discounted rates.
Most of us have often wondered why advertisers haven’t started plastering their pitches on the inside of their bathroom stalls yet. VODXS (Visual On Demand Experience System) specializes in digital place-based advertising delivered through automatic faucets with a built-in digital display unit, today announced the launch of its Initial Inventory Offering.
VODXS sports a 7-inch LCD screen that starts playing when you wash your mitts. Rights holder Faucet Impressions Global is targeting
“sports stadiums, casinos, airports, theaters, museums, bowling alleys, theme parks, universities, nightclubs and restaurants” as places that can “turn washrooms into revenue streams.”
The same sensor technology that recognizes hands beneath a hands-free faucet and triggers the release of water can also be applied to recognize someone standing in front of the faucet and triggers the delivery of video advertising. Paired with a mobile app for consumer interaction, the VODXS technology gets smarter with each faucet engagement.
Participants who purchase a 12 month Brand Sponsorship during the inventory offering will receive:
|$500,000||500||Custom Finish (“Skin”)
+ Sponsor Logo
|50% off||15 ad unit free|
|$250,000||250||Custom Finish (“Skin”)
+ Sponsor Logo
|40% off||10 ad unit free|
|$100,000||100||Custom Finish (“Skin”)
+ Sponsor Logo
|30% off||10 ad unit free|
|$50,000||50||Sponsor Logo||20% off||–|
|$25,000||25||Sponsor Logo||10% off||–|
Advertising on each faucet can be targeted to promote a wide variety of products, services and offerings to the patrons using the venue's washrooms in very demographic specific areas. The faucet Impressions proprietary software management solution allows ads to be controlled remotely and, unlike most other forms of advertising, can provide an accurate accounting of how many consumers see the ads.
“We’re extremely excited about the launch of this new and innovative digital advertising platform. The opportunities are truly limitless as to the application of our patented technology, and to the benefits it offers to each link in the value chain.” said Scott Brown, Chairman and CEO at VODXS.
Final Take On VODXS
Advertisers love VODXS since it delivers highly targeted impressions and they receive analytics that offer people-based measurement for real-time ROI. High-traffic venues, such as stadiums, casinos, restaurants and healthcare providers, love it since they can capture data on their employees’ hand washing best practices, maintain greater water usage efficiency via our hands-free solution, all while receiving a portion of the advertising revenue delivered.
Lastly, consumers love it since their regular engagement with the faucet and mobile app results in them receiving targeted discounts and rewards opportunities.
The VODX™ Sponsor Offering launches today and runs through July 8th, 2018, and includes significant discounts based on the commitment levels of early adopter sponsors.