This is a company that is based on the Ethereum blockchain. Blockchain platforms are generally decentralized platforms in which a lot of things can happen. For instance, the blockchian currency known as bitcoin is a platform for decentralization of currency. It is a way of achieving monetary freedom from centralized fiat funds.
It is a means that was developed to rival most banks and financial institutions. It should give the users the ability to transact in the absence of a middle man. This is the basis of most blockchains. The elimination of the middle man means increased transparency and more benefits to the final consumer.
What Is Vuepay?
VuePay is a company that intends on using the Ethereum platform in the advertising world. It is a project that is bound to benefit both the advertisers and the people they are advertising to. The platform has been developed as a direct channel between the advertisers and the consumers.
The platform will enable the advertisers to pitch their advertisements directly to the consumers and the consumers get paid to watch the advertisements by the companies. In this way the advertiser gets the message to his target audience and the audience gets a pay check. It is a way of including the consumer in the over 1 billion dollar advertising industry.
The platform is set to work on a myriad of devices both mobile and otherwise. It is a platform that is intended to be a global one so that the consumers can benefit from it regardless of where they are located in the world. The platform is also set to be multilingual so that all the users can understand it in their language.
Eliminating The Middleman
By eliminating the middleman, VuePay makes sure the viewers are targeted directly. This means the consumers will get paid for seeing the content of the advertisers and the advertisers will have more direct control over their target market. The benefit of using the blockchain technology is that there will be a detailed trail of transactions for the auditors to follow.
Use Of Ethereum
The platform has turned to Ethereum because it offers them numerous advantages. The decentralized program offers the consumer security, liquidity, accountability, and it is also quite easy to use.
With the platform, the user will be able to adduce the amount of money that the advertiser is willing to share with them for advertising costs. The user will then choose which share best suits them.
- The platform offers benefits for the consumer because the consumer gets paid to watch the advertisements from the companies.
- The advertisements that the consumer watches are of things that are relevant to them. This eliminates wasting time.
- It enables the advertisers to control the market or the people that view their ads. This means that the ads reach the target audience.
- The people who receive a particular advert are people likely to purchase, meaning the companies will have increased turnover.
- The adoption of Ethereum means that there will be high levels of transparency in every transaction. The advertisers can clearly see who viewed which add and therefore pay them efficiently.
- The entire process is completely decentralized and autonomous in light of the blockchain technology.
VuePay basically proposes the elimination of advertising companies. This definitely has some ramifications to the economy. The fall of the advertising companies might lead to the loss of plenty of jobs for people. Secondly, a platform that pays the consumers for watching advertisements is not very realistic. The company purports to eliminate the middleman but is, instead, acting as the middleman itself.
The platform is yet to be unveiled to the public. You can, however, purchase tokens as part of their pre-sale campaign to raise money. With a platform that is yet to be launched, the most you can do is to wait and see.