Wabi (Walimai) Announces New Plans to Rebrand Along with HiNounou Partnership
Wabi recently announced that it planned to rebrand. This move is part of a marketing initiative to boost the brand and lead to greater adoption. In their announcement, the company said the rebranding goes beyond aesthetic. They will change the name, colors, fonts, and all their visuals.
Why The Rebranding
Because of the rebranding, the company expects that they will grow their sales, from more partnerships, and expand the company’s reach. In the end, Wabi wants to be the most adopted tokens in the world.
As part of the rebrand, the company announced a giveaway of a Wabi hoodie and a piece of the rebrand. You simply need to retweet the announcement and follow Wabi to have a chance at getting the giveaway. In total, there will be 20 winners. Half of them are picked randomly while 10 will go to opinion leaders in the crypto world.
About The Rebranding
The company used a leading brand and design agency to come up with their design. They also talked to over 700 target users to create a new identity that speaks clearly about their core values while being easy to understand and remember.
What Are The Implications?
Sprucing up their brand is important for any corporate. Various companies have already begun to pay attention to the value of the network. They claim that various major players have propositioned them for collaborations. Some of the requests have been to allow them to create interchangeable loyalty points that run on their network.
Some of them have already materialized, with the first one being EnterPriseNodes. This rebranding will help to reach to even more partners. With these partnerships, the utility for WaBi tokens will grow and help the network to grow and become more secure with the aid of the partners.
With increased use cases and visibility for the company, the sales will grow. It will also lead to more strategic partnerships and help the company grow. This rebranding is taking place at the same time as a marketing campaign that is spearheaded by Edelman, a PR agency, which will help to grow their reach.
Why WaBi Will Succeed
WaBi has the privilege of being positioned as a loyalty token for safe products in the retail world. It could dramatically grow its adoption at a rate not seen before in the crypto world. Simple actions such as verifying products will help make consumers WaBi users. Thus, WaBi could become widely adopted. The reason is that there has been a growing awareness of fake products. Besides that, an increasingly informed consumer base wants to verify the products they purchase are genuine.
Details Of The Giveaway
The giveaway will conclude on November 14, 2018. All people from around the world are allowed to take part. Winners will be contacted via Twitter once the competition ends. If a winner cannot be reached or does not claim the prize within 72 hours of the deadline, they will forfeit the prize. Wabi has the right to disqualify a winner at their discretion.