Wallet Provider Blockchain Releases New Framework For Crypto Airdrop Program


New Whitepaper from Blockchain.com Shows Support for Airdrops

Blockchain.info is a crypto wallet and data provider service, which has made a big name for themselves in the industry. Recently, they released a whitepaper that lays out the reasons that an airdrop could benefit both the crypto ecosystem and the community as a whole. Specifically, without any wavering, they said,

“Airdrops are good for crypto users. The launch of the whitepaper is, in part, a way for the company to announce their new program that will support approved projects that decide to offer airdrops as a force for good.”

Any newcomer in the industry comes with a few issues as they acquire their first tokens. This whitepaper points out that using an initial coin offering (ICO) or an exchange to make a purchase starts with having the financial backing to perform it. To make the matter more complicated, the location of the investor has a lot to do with how they are able to invest in the first place, considering the varied regulations within different economies, even with a neutral online platform.

Mining doesn’t come much easier. Any newcomer has to accrue some type of technical ability, while also having to invest in expensive equipment. The whitepaper notes,

“Airdrops, on the other hand, provide a free and transparent way for anyone with an internet connection and a computing device to obtain crypto-assets at no cost.”

The whitepaper further explains that the use of an airdrop makes it possible to reach millions of users around the world, though it can also support financial empowerment and increase participation. With that note, the whitepaper announced Blockchain.info’s new project – the Blockchain Airdrops Program. This program enables cryptocurrency projects reach the wallet holders on their platform with a stable and safe way to receive crypto deposits.

In an email to CoinDesk, president and chief legal officer Marco Santori of Blockchain said,

“We think airdrops have the power to decentralize networks without the investment risks inherent in ICOs and the complexity inherent in mining. Using Blockchain Airdrops, crypto creators can supercharge network effects and crypto users can try out new tokens for free. It's a win-win for the ecosystem.”

Furthermore, with this initiative, the whitepaper advises token projects to “aim for broad distribution to as many individual users as possible within a properly targeted community. Failure to ensure broad distribution would defeat the purpose of the airdrop.” Sometimes, these airdrops can target a specific audience in an effort to support a wider adoption of cryptocurrency.

Any tokens that want to be considered with this program have to meet two specific requirements – they must cost nothing, and they must have a function. The technical team, the community, the network, and regulatory compliance behind the tokens will also be considered.

Santori added,

“Historically, airdrops have met with mixed success. We took the most effective airdrop elements we've seen, eliminated the ineffective ones, and added some novel thinking of our own. That's how we developed our Guiding Principles.”

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