Watch Out! Inc. New Owner of Micropayments Startup, BitWall
A recent announcement has been made indicating that Watch Out! an application that provides alerts in times of danger, has acquired BitWall.
CEO, Michael Lucas seems to be thrilled about the integration of BitWall onto the Watch Out! Platform, as he strongly believes that BitWall can contribute towards enhancing the goals in place. To quote Lucas on his words, he specifically stated,
“Our mission is to provide a secure consumer-protection platform while delivering hyper-targeted content when and where it matters most, whether that be a safety alert or a digital reward. BitWall and its team help us do that.”
This might come as an unusual acquisition given the fact that BitWall was created to help online publishers get the remuneration they’ve earned. However, based on Lucas’ belief, Watch Out! will not only focus on alerts of all types, but also wants to ensure that users are “rewarded”.
Based on the claims made, CEO of BitWall, Nic Meliones was introduced to Watch Out! at the Disrupt SF Hackathon in 2014 and was, according to Meliones, “a great partner” since.
BitWall has seen unbelievable growth, and the trade in ownership could possible mean a newer perspective. Based on the BitWall team, their biggest achievement was a partnership with Chicago Sun-Times, which resulted in the launch of a Bitcoin and Twitter-powered paywall. Then, they partnered with the Taproot Foundation, which lead them to sink deep into cryptocurrencies.
As for the details of acquisition, particularly the financial terms, nothing has been released to date. However, Meliones has hinted the complete termination of BitWall, with its specs reintroduced through a future Watch Out! product.
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