Project White Rabbit was recently announced by professionals who are engaged in creative sphere. White Rabbit is based on the idea of fighting piracy and fair pay for musicians. A project seeking to monetize P2P streaming into the benefit of lovers and filmmakers.
60 percent of individuals who watch films illegally do this because of the simple fact that they are not able to find a legal access to the content.
What is White Rabbit?
According to the official website of White Rabbit, it won't be necessary to subscribe to any one website. The system will comprehend the content person watches while streaming her or his favourite movies or series. Smart contracts deducts a payment from customers and transports this instantly to rights holders. Using blockchain technologies, rights holders are also guaranteed full financial transparency.
White Rabbit provides a unique opportunity to eliminate closed server established subscription platforms. It grants unlimited access to acceptable distribution of material made by representatives of creative industries.
White Rabbit also addresses the problem of utter non-transparency of the whole even side of electronic distribution and cash-flow immediacy.
How Will White Rabbit Work?
As a result of the blockchain technology, the filmmakers and the fans will have a special opportunity to exclude intermediaries and make payment for viewing movies and make watching itself much easier and safer. Blockchain technology enables transfer of data and payments in a distributed ledger of records that no one can tamper with. After a document makes it to the blockchain, it can't be deleted or modified in any way.
This solution claims to restore the equilibrium in the whole content distribution industry; tackles the dilemma of movie piracy and article availability; clearly simplifies user experience; eliminates intermediaries and payment downtime in the equation; also, most importantly, builds a foundation for a truly competitive environment.
Not only that, but their smart contracts will enable all of the rights holders of the film, to be paid their fair and agreed share of the movies revenue, each time someone streams the film.
Who is Behind White Rabbit?
The project staff includes various creative individuals, including critically acclaimed movie producer Alan R. Milligan, architect and seasoned developer Alexander Yarushin, Hengameh Panahi, a former partner in Mubi.com and many others.
“Before I became a film producer, I worked with my dad Alan Sr,” states Alan R. Milligan, CEO and founder of White Rabbit, in a blog post. “Together with White Rabbit´s CTO, we created MCIS (Milbros Chemical Information System) — ensuring safer transport of chemicals at sea.
Now, MCIS is the market standard at a market worth over $2 trillion. Now we aim to become another industry standard, ensuring fair distribution and transparent payment in the electronic streaming market — estimated at $65 billion by 2021.”
“OTT services such as Netflix have globalized digital streaming and created great content these last few decades. Yet, they haven't shown a sustainable business model and have therefore become studios competing directly with all the films they used to purchase. We're all in need of an open and competitive market in digital distribution.
With White Rabbit, we can offer an international, sustainable, transparent business model that also combats piracy without having to intimidate our fans — everybody wins, everyone is rewarded,” added Mr. Milligan.
White Rabbit Conclusion
Pursuant to the press launch the team will hold a token pre-sale followed participation campaign to continue development of White Rabbit. The official Initial Coin Offering (ICO) campaign will start on November 7 and will complete on December 22, 2017.