Whitepaper Writing 101: How To Create A Blockchain And Cryptocurrency Project Manifesto

A whitepaper is a must-have if an initial coin offering campaign is to become a success. The whitepaper helps the readers get an idea, as well as understand the project objectives, the problems being faced, and the solutions that have been proposed. The document must enclose the project descriptions, how it will interact with users, and its underlying architecture.

Some of its contents include but are not limited to:

  • Introduction
  • Team involved
  • Backup plans
  • Disclaimer
  • How funds to be raised will be used
  • Table of contents
  • Project description
  • Market description and the problems that are currently being faced

How to Go About Writing A Whitepaper

The first section of the whitepaper needs to be a notice or disclaimer. This should be used to state the names of countries that have been exempted from taking part in the ICO due to law-related restrictions. It can also be used to inform the investors that the project in question will not guarantee future profits.


This is one of the most essential parts of the whitepaper. Its purpose is to brief or attract readers to its contents. The CEO should use this part to address future investors. Here, you will need to provide a basic idea of the kind of problems that will be solved by this project. Be sure to state the consequences that are likely to be encountered if the problems outlined are not handled in a proper manner.

Project Description

This is a section dedicated to providing an in-depth analysis of the project. Ensure you explain all the vital details including how to make the investment and the kind of returns that the investors can expect to receive in the future. Be sure to describe your project through the use of market analysis, facts, and research.

Additionally, you need to describe the current state of the project, overall goals, its first users if there are any, prototype data and also ensure that you provide the readers with your development strategy. Studies have shown that investors will only take your project seriously if you have a prototype to showcase.

Team Involved

No project can be successful without a helping team on hand. You need to integrate the team in your whitepaper. Make sure it is represented as an essential and important part of your team. In addition, you can also try to include short biographies and current photos of the team members.

Layout, Style, And Language

When writing your whitepaper, you will need to stick to formal or an academic style of writing. Ensure that you are descriptive and that you use a professional tone throughout the document. Stick to facts and avoid using unverified claims, assumptions, and guesses. Ensure you proofread the document as well, to get rid of grammatical errors.

Where Do You Post Your Whitepaper?

Many forums have come up in the last few years, e.g., GitHub where developers can post their whitepapers. You can also post the completed document on your ICO website. When posting on other forums, avoid copy-pasting, and instead stick to using links to prompt readers to read the whitepaper in your ICO website. Examples of successful whitepapers include:

  • Ethereum—raised 15.5 million dollars
  • Quoine—raised 105 million dollars
  • DigixDAO—raised 5.5 million dollars

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