Why Yahoo Finance Adding Crypto Listings is Big for Bitcoin Mass Adoption
Cryptocurrency Integration Continues, With the Recent News of Yahoo! Itself Turning its Gaze Towards the Emerging New Technology.
Yahoo! Adds Cryptos to its Finance Sector
While many continue to claim that cryptocurrencies are nothing more than a bubble, this technology continues to conquer pretty much all spheres of business. Now, it would seem that Yahoo! itself is joining in on the crypto craze, as the sixth largest site on the internet announced that it will integrate crypto news in its content. In addition to news themselves, Yahoo! is also adding crypto video content and even tickers.
It looks like Yahoo Finance is serious about covering all things crypto, and the platform has already gone through some major changes. The financial sector has fully integrated Bitcoin (BTC) and other cryptocurrency news. Not only that, but the menu bar already has crypto tickers that are being updated in real time.
Furthermore, Yahoo! has even added a crypto-specific URL — https://finance.yahoo.com/cryptocurrencies/ — which features Crypto Compare's list of cryptos that are organized according to market cap. There is even a share button that will allow the Yahoo! users to share the list through social networks like Twitter, Facebook, and Tumblr, as well as to others send it via email.
Other Additions to Yahoo Finance
From now on, Yahoo Finance's regulars will be able to access the original cryptocurrency-related content on the Yahoo! website. Also, they will even have access to additional aggregated links that will lead to crypto and blockchain news posted by other outlets, such as CNBC, Coindesk, Bloomberg, FX Empire, and alike.
That is not all, but instead, Yahoo! will also display a heat map and API that was recently integrated, so that the users will be able to connect their Robinhood and Coinbase accounts with the platform directly. This will allow them to buy, sell, track, and manage their own digital assets in any way they see fit.
Yahoo!'s parent firm going by the name of Oath is also known for being the owner of HuffPost, AOL, and even Tumblr. At the moment, Oath is the second firm in the US according to traffic alone, and reports claim that it has over 211 million visitors on a monthly basis. The data collected by Statista claims that the company lost the number one spot to Google, back in June. On this occasion, Google's traffic increased significantly, and it reached 246 million users per month.
Now, Yahoo!'s new move might be enough to turn the tables once more and steal some of Google's users back. The fact that such a large brand is openly turning to cryptos will definitely not remain unnoticed, and it still remains to be seen what effect this move will ultimately have on the site's popularity and future traffic.