Wolk claims to be an “unstoppable advertising data exchange”. Find out what that means today in our Wolk review.
What Is Wolk?
Wolk, found online at Wolk.com, is a decentralized data platform catered towards the advertising industry.
The company’s token sale for WOLK tokens is ongoing throughout September and October. As of September 12, the company had raised over $12 million USD (40,000 ETH) through the token sale.
Essentially, Wolk is a blockchain-based advertising data exchange. The exchange is powered by the WOLK token. You can use WOLK tokens to buy and sell advertising data.
Basically, as an advertiser, you can buy data from the company, including personal data connected to emails or phone numbers. Or, as someone who owns deterministic data, you can sell data onto the platform in exchange for WOLK tokens.
Wolk was created by experts and data scientists “with decades of experience in digital advertising and performance-based marketing”, explains the official website.
How Does Wolk Work?
Wolk’s ecosystem lets users buy and sell data. Here’s the basic concept of how it all works:
- Connect mobile device IDs, emails, and phone numbers to deterministic data attributes
- Access data in real-time via APIs
- Improve marketing efficiency with higher ROI for more accuracy and precision
- Earn new recurring revenue (in WOLK tokens) from your audience
- Control pricing and minimize data leakage
- Participate in a high growth cryptocurrency ecosystem
- The tokens can be used in Wolk APIs
- Users can earn WOLK in exchange for sharing audience data
- Users can exchange WOLK For Ethereum
- WOLK tokens are available to purchase throughout September and October
Here are some of the key features of the Wolk platform:
Name Your Price API Bidding Model: This bidding model uses deterministic data attributes like age, gender, app usage, hashed email, and in-app purchases, among other characteristics.
Real-Time Data: Access deterministic data about mobile device IDs, emails, and phone numbers at scale with high match rates globally in real-time.
Accurate: The Wolk official website describes how “big data scientists assign accuracy values to data points” and that you should “avoid the “snake oil” and insist on increasing the precision of your marketing” using a more accurate platform like Wolk.
Earn a New Kind of Revenue: Data sellers can create new sustained revenue streams from audience data by sharing it in a data exchange.
Get Rewarded for Early Contributions: Wolk incentivizes users to exchange their data for WOLK early, as they estimate the token will increase in value.
Participate Anonymously and Retain Pricing Control: Wolk APIs aggregate your data anonymously, but you control data pricing. All transactions are recorded on the Ethereum blockchain for the best payment transparency.
How To Use Wolk
Buying data with Wolk is straightforward. Here’s the basic process:
Step 1) Send API Requests: Advertisers send in inputs like a mobile device ID or a hashed email, then bid for attributes like age, gender, app usage, in-app purchase behavior, and more that’s been tied to these inputs.
Step 2) Wolk Enhances Data: Behind the scenes, Wolk’s algorithms match the mobile device IDs and/or hashed emails to the most precise data attributes available in the advertising ecosystem.
Step 3) API Response Returned: Advertisers receive an enriched, deterministic profile with age, gender, app usage, and/or in-app purchase behavior tied to the data inputs sent into the platform.
Step 1) Send Data: Data suppliers transfer deterministic first party data that’s tied to personally-identifying information, like device IDs, emails, or phone numbers.
Step 2) Data is Sold Via APIs: Wolk APIs aggregate your data with other data supplies while promising to always be above your CPM floors.
Step 3) Earn WOLK Tokens: Data suppliers earn WOLK when their data matches an API request and returns to a data buyer.
Who’s Behind Wolk?
Wolk is based in San Mate, California. The company was founded in 2017.
Key members of the team include Sourabh Niyogi, who previously ran CrossChannel for 8 years. He’s a graduate of MIT and previously founded a Facebook advertising platform called Social Media Networks. Niyogi is the CEO of Wolk.
Other key members of the team include Sonia Gonzalez, who has 10 years of experience in digital advertising. She’s listed as Wolk’s General Manager.
The Wolk Token Sale
The Wolk token sale launched in August (pre-sale) and is taking place throughout September and October. The WOLK token generation event goes from September 18 to October 12, 2017.
So far, WOLK claims to have attracted $12 million USD in commitments. You can participate in the token sale by sending ETH to the above contact address.
The value of WOLK is expected to increase as more and more users join the platform. As more people use Wolk’s data APIs, the value of WOLK tokens will increase. That’s because every API response removes a tiny percentage of WOLK.
Wolk is a decentralized blockchain-based platform that aims to change the way advertisers buy data – and data collectors sell data. The San Mateo-based company’s token sale is ongoing throughout September and October. You can buy WOLK tokens, then spend them on data and APIs from the Wolk platform in the future.
To learn more about how Wolk works, visit the company online at Wolk.com.