World Wi-Fi is a decentralized free Wi-Fi network that is run using blockchain. It is a global project that operates based on the combined efforts of the blockchain community. The network will function on the premise of private router owners (mostly residential) offering free internet access in exchange for earning cryptocurrency via internet advertising.
How World Wi-Fi WeToken Works
World WI-FI to operates based on three key links in the chain: the guest user, the router owner, and the advertiser. The router owners provide an additional public access point on the network that is different from the home network.
They can set specific parameters that best suit them such as the speed, number of ads to be viewed and the maximum number of connections. Guest users connected to the public access points will first view advertisements that are user targeted and which suit their needs.
The system has excellent user targeting features such as analyzing the location, search history and social media profiles of the users. The router owners are paid based on how many ads have been viewed by the guest users. Advertisers have the satisfaction of reaching their target audience with their ads and pay the router owners for displaying their ads. Everyone in the network benefits in the end.
World Wi-Fi Operations
World Wi-Fi has ongoing projects namely Adrenta and Radius Wi-Fi which are focused on Wi-Fi advertising on public Internet access points. The companies have operations in 80 cities and have a staff of more than 100 employees. In 2017 alone, the number of their Wi-Fi access points increased by 784%. The Adrenta network has more than 14,000 open networks connected to it and boasts of over 100 partners.
World Wi-Fi Transactions
All transactions on the World Wi-Fi platform will be made using the WeToken (WT) utility currency. 1 WeToken = 10 ad impressions in World Wi-Fi = $ 0,1 in Token Sale. The token is currently offered at a three-fold discount as the market average of the 10 ad impressions in Wi-Fi networks is currently trending at $0,3.
A total of 258,000,000 tokens are available for sale on the platform during pre-sale and Token Sale. The Pre-sale of the tokens has started. All undistributed tokens will expire after the end of the ICO. The ICO will start on 18th March 2018 and end on 18th Aril 2018.
Benefits of World Wi-Fi WeToken
You should consider joining the platform for the following reasons; World Wi-Fi seeks to solve both user and advertiser problems. Users often experience difficulty in accessing the internet.
Mobile internet has limits on data traffic and speed, especially in developing countries. International roaming fees are exorbitant as well. World Wi-Fi solves this by providing free internet access to users around the globe. Home Wi-Fi router owners can also generate additional income.
Advertisers also face advertising problems with the presence of various intermediaries in the advertising market driving up advertising costs. Targeting options are also not as effective and advertisers’ have no sure way of knowing who viewed their ads or what they’re paying for.
World Wi-Fi enables the advertiser to choose their target audience based on their preferred parameters such as gender, age and search history. It is also cheaper to run ads on World Wi-Fi compared to search engines or social media platforms, and it leads to more impressions. Additionally, the blockchain increases transparency by providing advertisers with reliable information as all ad views history stored on the blockchain cannot be fabricated.
World Wi-Fi WeToken ICO Conclusion
World Wi-Fi helps to provide free Wi-Fi to the masses across the world. All the parties involved in the network benefit. The use of blockchain helps to ensure transparency, the speed of transactions and accountability.