XCHNG: Kochava Digital Advertising Blockchain Framework?
XCHNG is the blockchain for digital advertising that leverages on this technology to ensure there’s efficiency and transparency. The platform is built by Kochava which is a worldwide leader in the digital advertising industry. The platform is determined to set some rails that will be useful to the entire advertising ecosystem.
The main challenge that the advertising industry is facing is the need for 3rd parties in order to get results. Most advertisers believe that the current system lacks the transparency necessary to ensure that the industry moves in the right direction. XCHNG standardizes the system of digital advertising by providing a transparent market place without a centralized monopoly.
Through the use of Blockchain technology, the XCHNG allows for buying and selling of advertising using smart contracts. This decentralized system is designed to be trustworthy and encourages the seamless flow of ads and audience activation. There’s also increased efficiency in paid advertising and the system will definitely bring much needed change in the advertising industry. XCHNG will also provide an opportunity for tokenization of the platform which allows for ads to be treated as real assets.
XCHNG and Kochava
To start with, Kochava was founded in 2011 and is a re-known brand in the world of digital advertising. Currently, Kochava is able to measure ad spends for major brands to the tune of over $6 billion. The brand has touch points in the supply and demand aspects of the industry. It also has a large data marketplace due to its strategic position in the industry.
XCHNG is an independent creation by the Kochava team that’s autonomous in its operations. Kochava is providing its expertise to XCHNG since it’s been in the industry for long. XCHNG is created to facilitate independence in the digital advertising industry through the use of Blockchain technology.
In case you are wondering exactly how XCHNG will revolutionize the industry, here are the various ways. The most significant strategy is the use of Blockchain technology to build the system on which XCHNG will run. Since this technology brings about disruption to the existing status quo, XCHNG believes that it won’t be business as usual once this system is in place.
There’s the challenge of consistency and reliability when it comes to the insertion process of the order book in digital advertising. The use of Blockchain technology will bring much needed transparency to this process since the platform is an open source that even allows 3rd party verification.
Benefits of the XCHNG System
Partners to this system will benefit in a number of ways:
- Early access to the system’s architecture and roadmap
- Get a chance to participate in the direction the roadmap takes
- Early access to the XCHNG code base
- Token generation from a block
- Token mining for certain partners
It’s worth noting that XCHNG token is the one that will be utilised to carry out various transactions in this platform. Details of the token sale are still in the pipeline and will be availed soon.