YEAH partners up with WOM Token Ltd. to Build New Brand
Nearly every person in the cryptocurrency world has one social media account or more. And by looking at the research on social media users, they spend at least 135 minutes a day on the internet. For a specific generation or demographics, mainly millennials and generation Z, the time spent is much much higher.
Regardless, the numbers prove that people all over the world spend two hours a day or more on the internet. Create and share content with other users. More often than not however, the art of creating content is mostly done for the sheer love of doing it. People have been paid money before, and now WOM token ltd wants to make happen.
New B2C Marketplace
YEAY made the accouncement finally launched their mobile app in 2017. It serves as a B2C marketplace for Generation Z that was redone to be used as a video conference platform designed for millennials and generation Z. The WOM Token Ltd, on the end of the spectrum, WOM is an acronym for word of mouth.
It’s an innovative referral tool used to facilitate interactions between the brands and fans. Yeah has more than 170,000 users on the network and is the first platform to become a WOM partner on their ecosystem the company serves as a type of campaign manager, connecting various brands and creators with smart contracts and all operates on the blockchain, plus is open sourced.
The partnerships designed to ensure that users can monetize their own personal online content by creating a new platform that is designed to provide incentives for user generate content. The incentive will be done by using WOM Tokens, which is based on the Ethereum token – enabling the powerful new blockchain technology. Along with this, the main purpose is to be a worldwide reward system for users to use, create and advocate their passions on.
WOM Tokens are primarily powered on Ethereum’s network and will provide a very transparent and reliable peer to peer interaction system plus transaction system that runs to connect fans with brands without a third party to moderate. These WOM Tokens are then used to trade on decentralized and centralized networks and exchanges for any means the holder wishes.
A Platform To Monetize Online Contents
The new concept of paying users on the internet for their content isn’t new. But YEAY does not want to just see users rewarded for their content alone. With the new platform, the two generations passionate about art and content can now promote it and get better chances at becoming brand ambassadors.
For brands on the other end, incentivizing user-create content is going to help them to better optimize content as a result to improve the standard that people will create it at. Studies have also shown that influencers greatly impacts reliability, more so than it would with any other medium, resulting in more youths wanted to improve their brand rating.
When it works this way, the new generations are empowered which is pretty much YEAY also has a young advisory board made up of only members from Generation Z. The purpose is to make sure their needs are always being met. One of the policies for example makes it necessary for brands to get permission from content creators prior to using it. It’s part the of the agreements that is simplifying content distribution and protection on the WOM Token Ltd network.